Jul 17, 2022
In Welcome to the Forum
Because so much focus today is on becoming Job Function Email List "carbon neutral", the opportunity is there to move beyond neutrality to really seeing some efficiency gains across Job Function Email List Job Function Email List your whole organization and even the possibility of having an overall net benefit to your operations. Once you're recognized as having achieved this, you can move to the third step and watch the benefits multiply exponentially. Leveraging Sustainability The third step in Job Function Email List the process is reaching the point Job Function Email List where you can leverage off of what you have achieved by applying the efficiencies you have implemented in Job Function Email List your business to your whole supply chain - inside and outside your organization. Proving that what you have done could be of benefit your suppliers and other stakeholders not only multiplies the efficiencies across the network Job Function Email List, but sets you up as the expert in sustainable practice, at least with Job Function Email List other businesses that are similar to yours. Being recognized as an expert in sustainable business (whatever the scope) allows you to reposition your marketing and cash in above and beyond the original savings Job Function Email List derived from implementing your sustainability plan. It is in the area of "green marketing" that you can see benefits that go well beyond your initial investment and the initial savings achieved. It has been proven that there is a not insignificant Job Function Email List portion of the community that is willing to pay a premium for "green" products and services. The keys to tapping into this market power is to make sure you can back up your claims 100% and continually improving your leadership in the sustainability stakes. If you get caught out faking it or Job Function Email List start to let your competition catch up to you at any time, you've lost the leverage and it will be extremely difficult to regain.