Jun 12, 2022
In Welcome to the Forum
How to attract more users and improve user executive list retention and conversion? This is a question that all industries are thinking about, and tourism and accommodation is still a relatively low-frequency consumption industry at present, and various executive list platforms have naturally begun to take action to carry out operation layout. In this article, the author interprets the content layout of the homestay booking platform, let's take a look. Recently, I found an interesting phenomenon when sorting out the relevant information of the homestay booking platform. After the latest revision, the three domestic head executive list platforms Tujia, Wood Bird Homestay and Airbnb have paid more attention to the construction of the platform content section. The agglomerative change in a certain period of time is by no means accidental. It can be regarded as a trend, and the hidden logic behind it is the change of user executive list consumption habits. In an era when content is king, a piece of popular content may bring millions of traffic, And a short video may make a product a hit. From the executive list current dissemination channels for users to obtain information, it can be found that content platforms such as Weibo, Xiaohongshu, and Douyin have become “greenhouses” for users to “plant grass” content. Under the general trend, how to convert public domain traffic and other executive list platform traffic into "private domain traffic" of its own platform has become a fundamental factor affecting the results of the "track" in the next stage.