High caliber media coverage can lead to a huge increase in traffic and business knocking on your startup's door. Not to mention the validation that media recognition provides and the authority it establishes over time. But getting decent media coverage is hard! Have you ever sent a PR pitch to a reporter, or multiple reporters, only to expect a response that never comes? The answer is probably yes. The reality is that 93% of pitches won't get a response . And why are most pitches not getting a response? Most of the time it's because they suck. I'm not trying to be mean, but it's a truth that many entrepreneurs have to face. Journalists are busy people, they receive hundreds of pitches every day, and they write maybe one article a day, great. If your pitch doesn't stand out from the crowd, doesn't offer value, and isn't directly related to a journalist's job, you can get used to sending in a lot of pitches and getting very few responses. But do not worry !
There is hope. In this article, I'm going to show you all the enthusiastic entrepreneurs:Why you need to lead with value in every pitch. How to employee email database create value you can use for your next PR campaign. How to pitch so that this value is really attractive to journalists. BONUS: I'll also show you how to make this a repeatable process to establish yourself as a trusted source, build relationships with reporters, and possibly ask the media to contact you for more information. Steal hundreds of content tactics that have produced MILLIONS of subscribers and sales! Check out our content marketing handbook. Contents First: never throw like that Why your pitches should always be valuable Create data-driven value to get media coverage for your startup How to pitch your data (including a pitch that worked!)Build relationships to create sustained media coverageFirst: never throw like that.
The most common mistake I see seems to be repeated over and over again by every new business looking to leverage public relations for business growth . Don't present a summary of your business or a sales pitch from a story perspective! The mere existence of your business is very rarely news that anyone cares about. Unless you're the first startup on Mars, avoid pitches that:Simply describe what your business does Announcing a new product feature or service offering Positions your CEO as an expert source available for interviewsLet's look at a real example of a terrible pitch. media-coverage-for-startups-1 What's wrong with this pitch? Boring subject line Imaginary quotations as a literary device? No thanks! The lead is buried and there is no clear story angle. This is basically a summary of what this platform does. It presents the CEO as an expert source, but does not inspire a story idea.