full of tech products in exchange for following their Twitter feed or retweet. 18) Bed Bath & Beyond: live the color We like this campaign for its creativity, as they proved to be at the forefront of design through the use of neon tones . 19) Bone and Biscuit clipping path service Langley: Adorable Dogs Little more to say: if your brand focuses on pets, centering your Black Friday campaign on photos of cute puppies is a safe bet. 20) Banana Republic: love in times of the pandemic Banana Republic fit into the spirit of the times with a quiet and intimate video ad for Black Friday 2020, showcasing couples and families in secluded
locations to promote their 50% discount. Audience for Black Friday and Cyber Monday Discounts and coupons are aimed at all generations, but it is interesting to take into account a few factors when developing our online marketing strategy for Black Friday and Cyber Monday . One of the most important is which generation our products are aimed at and what their buying habits are like. The data on the consumption habits of different generations are provided by Salesfloor . Baby boomers ( born between 1946 and 1964) value shopping convenience above all else.
Today, this generation feels very comfortable with the online environment, since 85% of those surveyed research products online and 66% buy online on a regular basis. But if they can choose, they still prefer shopping in physical stores: 84% prefer to buy in stores. In addition, they have very high expectations when it comes to customer service. Generation X buyers (born between 1965 and 1980) are a very important sector in terms of purchasing power, although they are often the great forgotten of marketing strategies. One of their main characteristics as consumers is that they are conservative: