Kind of rigid thinking and self-righteous consortium disease is very common in Japan. Chinese companies, on the other hand, have very flexible operating strategies and methods in different markets, and can respond in a timely manner to rapidly changing markets, Summer said. He took MICO's streamer operation policy in Japan as an example First of all, has very low requirements for the anchor's monthly broadcast time. If the monthly broadcast exceeds 30 hours, you can get the basic salary issued by the platform, which is a guarantee for the anchor's life. If the anchor is sick or has other things, you can also ask for leave. Sometimes, the monthly broadcast time of the anchor is slightly insufficient, but the fan growth data is good, and the platform will flexibly pay salaries as appropriate to encourage them to continue broadcasting.
At the same time, MICO does not prohibit its anchors from launching broadcasts on other live broadcast apps. This is strictly restricted on some platforms, and some even charge high fines to the hosts who transfer the platform. More importantly, MICO will provide various support to special leads amateur anchors who do not have any fan base. For example, inviting senior anchors to carry out training, helping new anchors to publicize through banners and other methods, giving certain traffic support, etc., the acceptance of amateur anchors is very high. This series of humanized rules has allowed them to cultivate a group of high-quality anchors who are loyal to their platforms. Summer tells a little story. In September last year, an anchor named came to MICO. She used to be an Instagram celebrity with more than followers.
One month after becoming an anchor, took a leave of absence to take a break, and returned to MICO after a while. She sincerely explained to Summer that she went to a larger live broadcast platform when she was on leave, but when she had any needs, she could not contact the operators of the platform, and the platform would not give any traffic tilt to the news anchor. During the time of the broadcast, she had neither audience nor any income. After choosing to return to MICO still accepted her, and later the anchor settled down in MICO completely. Not only that, in order to attract streamers, Chinese companies have adopted more methods that local platforms have never tried before, such as making stars.